Testimonial Strategy

Need Overview:

Testimonials are one of the most powerful marketing strategies that a brand can implement; in fact, it is as old as humanity itself. This premise is based on the psychology of social proof, and it's what Amazon uses to recommend products, and it is the basis for the Google search algorithm. If I ask my best friend what his favorite pizza is and trust my friend, I will more than likely try it.

BePozzi recently partnered with a client that asked us to help them more effectively engage customers to give testimonials, create them efficiently, and deploy them on all the digital media channels in an effective way. And finally, they wanted help understanding how to tell if it is working.

Challenge accepted!

Client Background:

Our client is a third-generation, family-owned brick and mortar B2C company that focuses on long-term relationships with their customers. They have nearly fifty stores throughout the southeast. As with most companies like this, they have been on a digital marketing journey for almost ten years but continue to struggle with generating useful and engaging content for distribution on these digital channels. They believe in the power of relationships and storytelling.

Solution:

BePozzi is working with the leadership team and store managers to profile the types of customers with the highest potential for influence and engagement. Once we have the list, we will develop a question format, put a project in place to create the assets. Once completed, the team will determine a schedule for distribution, promotion, and measuring results.

"It's exciting to find a partner with BePozzi that can work with us to gather and leverage good content on all our digital channels. With the website and social media, it's easy to find someone to set them up, but then you are alone and struggling to figure out how to develop the content. To say the least, we are thrilled with what's next!"
- Sarah J. - VP of Marketing

This project aims to develop engaging marketing assets that can be used on all digital channels with KPIs to measure results. BePozzi and the client team is confident that this first step in developing a well rounded digital content strategy will grow their online fanbase and create brand evangelists that will exponentially contribute to repeat business and further alignment to the brand.