Micro influencers are a powerful secret weapon for local small businesses looking to make a big impact. By finding the right talent and investing in authentic partnerships, you can reach new customers and grow your brand's presence. With diverse examples from the industry, ranging from local bakeries and fitness studios to eco-friendly clothing stores and independent bookstores, it's clear that the potential for successful collaborations is vast. Embrace the world of micro influencers and watch your small business thrive in today's competitive market.

Embark on an exciting journey as we explore the striking similarities between navigating a whitewater river and leading a marketing team. Dive into the challenges and rewards of both experiences, and discover the vital skills needed to succeed in the turbulent world of marketing. From adaptability and teamwork to risk-taking and effective communication, learn how marketing leaders can steer their teams through the ever-changing currents of the market and achieve outstanding results. #WhitewaterMarketing #NavigatingTheMarket #TeamworkInMarketing

By using storytelling to make your content more engaging, you can create a deeper connection with your audience and make your message more memorable.

#BamaRush on TikTok.

The viewer numbers are over 4 times as big as Avengers Infinty War. And it's not over!

56 million people have viewed #bamarush compared to roughly 13 million infinity war viewers. Let that sink in.

With the pandemic in full swing its harder than ever to create your own content so why not have your users do it for you.

The start of a new year is a time to reflect, especially after the nightmare of 2020. I have been focused on reading other people's thoughts and ideas about raising the positive in 2021 and would like to share them with you.

A few weeks ago, I asked friends and followers to share what they were grateful for in 2020 and fortunately had a pretty good response. In such a trying year, things are finally looking up.

With all the things that have not gone as expected, there are so many things to be grateful for in 2020.

The concept of “Team” is fundamental to achieving a goal. Learn why.

Here is a question to my marketing friends out there. Twisted Tea probably paid a pretty penny to have that commercial made with Jake and even more to place the commercials during football games and I would be curious to know if it paid off.

Could 2020 Thanksgiving be the best yet?

It's estimated that over $6 Billion was spent by businesses and brands from 2017-2020 on marketing software that is dependent on content. Where does it come from?

Chubbies and Birdwell Beach Britches are both very active with email campaigns but approach them very differently.

When a farmer buys a tractor, it is important to him and his family. Learn how JCB celebrates that moment.

Three is the magic number when it comes to how you use your marketing assets.