Feed The Beast

I was doing some research last week and saw a stat that said that it's estimated that over $6 Billion was spent by businesses and brands from 2017-2020 on marketing software that is dependent on content.

“Content Is King.”

-Bill Gates, 1996

This is “The Beast.” Always hungry with sad eyes.

A follow-up statistic from Chief Marketing Officers worldwide stated that 76% didn't think they were doing an adequate job utilizing those investments. Most indicated that they were focused on putting more effort into content generation in 2020 and beyond, but how does that happen? With budgets thin or constrained by the unknown of the pandemic, who will generate the content you need?

Just take a look at these additional statistics:

• With an average cadence of social media posting on all channels of 3-4 a week, brands need content more than ever.

• In 2019, 40% of the marketing budget went to content marketing (Hubspot, 2020)

• 70% of marketers are actively investing in content marketing (Hubspot, 2020)

• 78% of companies have a team of 1-3 content specialists (SEMrush, 2019)

• 80% of marketers claim that video has directly increased sales. (Wyzowl, 2020)

BePozzi can help with a process based on social science research methods that can help determine what content will engage your customers and prospects and then put a program in place to gather and develop the content for use.

You don't need to spend more on a sliver bullet software; just tap into the power of your customers and leverage their stories for your content.

Contact Us to learn more.