User-Generated Content: More Important Than Ever!
We live in a world full of content, and we have more access to it than ever before. And yet today the most important thing for marketers is generating user-generated content.
#1 - Generation Y Value UGC
Generation Y consists of those born roughly between 1980 and 2000. They're approaching an age where they're going to be earning more of their own money and making the choice on how to spend it. They're interested in your company because of their values.
#2 - User-Generated Content Is Easy To Find
It's no longer enough to just have a good product, you need proof of it. User-generated content is that proof. User-generated content serves as marketing for your services or products - and it helps build trust among the people that are researching whether they should invest in your product or service. Using social media to solicit this content is a great idea because you can use it on your social media accounts and website. User-generated content is the easiest way to build trust among potential customers. User-generated content is also easier for people to find online, compared to promotional material which most businesses create.
#3 User-Generated Content Can Help You Solve Problems
User-generated content can solve that problem! User-generated content gives users an outlet to offer feedback on what they think about products, services, and promotional material. This is also a great way to figure out how your product or service can be improved. User-generated content will require you to let go of control, but the rewards can be huge. User-Generated Content (UGC) isn't something that is just for businesses alone. Anyone can take advantage of it because people love hearing about other's experiences and opinions!
#4 User-Generated Content Builds Trust
In a world full of false information online, build trust through User Generated Content. User-generated content is one way to differentiate yourself from your competition and build a trustworthy brand online. User-generated content builds trust because you are showing that your audience has a voice, and you're listening to them.
#5 User-Generated Content Holds the Power to Increase Sales
Marketing through UGC can most certainly increase sales with new customers. It's hard to commit hard-earned dollars to something you just learned about. User-generated content is a great way to provide people with the resources they need to make an informed decision.
#6 User-Generated Content Builds Brand Reputation
If you're going to create User Generated Content, you need it to be of good quality. Brands that exhibit User Generated Content with high quality and consistency are more likely to influence the buying decisions of potential customers. User-Generated Content can only enhance the reputation of a brand if it's consistent and displays good quality.
#7 User-Generated Content Builds Trust and Credibility With Customers
Marketers need to be transparent with their campaigns. User-Generated Content is an incredibly effective tool for building credibility among customers, therefore increasing sales. User-Generated Content, such as pictures, videos, or online reviews, decreases the risk of purchasing by providing customers with as much information as possible about the products and services they are thinking of purchasing. User-Generated Content builds trust and credibility in brands.
#8 User-Generated Content Creates Brand Awareness for Emerging Brands
Social media is a crucial tool for marketing an emerging brand that has a limited budget for paid advertising. With more customers using social media, User-Generated Content can be used to create brand awareness for this emerging brand that cannot afford the same level of the marketing budget as larger brands and corporations. User-Generated Content provides an inexpensive way to generate buzz, reach potential customers and get more traffic on a website. User-Generated Content has been proven to help businesses grow because it is effective, cheap and believable. All you have to do is get started. User-Generated Content can be achieved by making the most out of User-Generated Websites (UGC) and User Generated Content. User-generated websites are websites where users interact with each other. User-Generated content is all about how you use it.
Finally, with marketing budgets tight, User-Generated Content is becoming extremely useful for businesses and brands because it is inexpensive for a User-Generated website. User-Generated Websites are essentially social networks where users can interact with each other and share information. User Generated Sites include ratings, reviews, blogs, forums, etc. User-Generated Content can be found on many websites such as Facebook, Reddit, and Instagram.
User-Generated Content is becoming more important than ever to include in your content marketing strategy because it adds an extra layer of social proof and credibility. User-Generated Content is also a good way to get some SEO value from user-created content and can be much cheaper, quick alternative for companies who want or need to create their own content quickly and easily.